ECCA Publishes Marketing Research Survey Report for Student eID Initiative

ECCA Publishes Marketing Research Survey for Student eID Initiative

December 2019

The European Campus Card Association (ECCA) is actively progressing with a ‘Consultation Process on the Development of a Proposal for a Trusted Student Identification Framework’ (Student eID Project) that will use internet technologies to support the provision of secure identification and authentication of students on a cross-border basis in Europe.

The purpose of this Student eID Project is to obtain a consensus between European Higher Education Institutions (HEIs), service providers, students and the relevant stakeholders on the necessary structure, technologies and requirements that will facilitate the implementation of a common student eID throughout Europe.

This project, supported by the Vietsch Foundation, is an essential first step in the consultation process on the ‘Development of a Proposal for a Trusted Student Identification Framework’.

As part of this consultation process, an on-line survey was commissioned, in November 2019 (over a three-week period), to obtain the views and opinions of all relevant stakeholders regarding their requirements and the benefits of a European Student eID that will overcome the obstacles to the cross-border mutual recognition of students. In addition, the Student eID will provide access to both academic and non-academic services on a cross-border basis. This survey was representative of all stakeholders, which included HEIs, service providers, students and others, from Europe, USA, Canada, and Asia, with a minimum of 150 target respondents. The total responses to the survey was 217 and the number of fully completed survey responses was 190 (completion rate 88%). For the purpose of the analysis of the results, only the fully completed 190 responses are included in this analysis.

The outcome from direct market research through an on-line survey, has provided an important first step in the consultation process (‘The Development of a Proposal for a Trusted Student Identification Framework’). It has fostered a process of dialogue with the relevant stakeholders and has established an important knowledge base on the current state-of-the-art. In addition, it has identified a high level of interest and support from the stakeholders for the concept of a European student eID. This research provides the ideal foundation to proceed with the next phase, which is to establish the future state-of-the-art and achieve the ultimate goal of enabling secure identification and authentication of students across borders with their European student eID.

Click to download the survey report (PDF)