Building Profitable Merchant Relationships in the Age of Online Ordering

Strategies for building strong and profitable merchant relationships in an age of ever-increasing online ordering. With the rapid growth of online ordering over the last few years it may seem impossible to increase in-store sales but there are ways to drive customers to your merchants and not only increase revenue but also strengthen your merchant relationships. 

Discussion Questions:
1. Is it possible for the card office to increase merchant sales volume?

2. Are there tools at your institution that are being overlooked and could help merchants reach a broader campus population?

3. Can in-person sales growth occur in the age of online ordering?

Presenter: 
Sean Stewart, The Ohio State University