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Terms: NACCU Best Marketing Campaign Award
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Best Marketing Campaign Award

Terms of Reference

 

Updated: November 4, 2019


Award Eligibility Principles

  • Award submissions may be self-nominated or nominated by another NACCU institutional member or by a NACCU corporate member.
  • Nominee must be a member of NACCU to be eligible.
  • A school cannot win the same award two years in a row. 
  • Awards Committee members are ineligible for this award while serving.
  • Accessible - Encourage nominations by making the requirements less daunting
  • Easy - Has merit but easy to apply for

Nomination/Selection Criteria

Nominees may be self-nominated or nominated by another NACCU institutional member, or a NACCU corporate member. All nominees must demonstrate any or all of the following:

  • Use and integration of three or more of the following marketing efforts to promote the visibility and value of an institution's campus card program: Web; Video; Social Media; Print; Promotional Items (SWAG); Contests.
  • Demonstrated return on investment. Examples may include but are not limited to improved financials (e.g. a chart depicting growth from year to year), enhanced customer service (e.g. letters of commendation or program accolades), and the achievement of a defined department or college/university initiative.

Nomination Requirements

Nominees will submit a written document describing how the institution integrated a variety of marketing initiatives to enhance their campus card’s visibility and value on campus. Images and examples are encouraged with a maximum of three pages per submission. Submissions should be in .pdf (preferred) or .doc format.

Criteria

  • Overall Marketing Strategy/Plan: What were your objectives, and how were the tools you used linked to those objectives? (Explain what you did and why you did it.)
  • Creativity: Attach pictures, documents or screenshots of the materials used in the campaign.
  • Measurable Results: Include statistics, charts or any documentation that illustrates the results of the marketing efforts.
  • Lessons learned: What worked well, and what could you improve upon next time?

Award Selection

The Marketing Award sub-committee will determine results for the award based on whether the entry meets the eligibility requirements. Each entry will be scored on a common scoring method by the full Awards Committee. The Marketing Award sub-committee will collect scoring matrixes from committee members and tally scoring to make a recommendation to the full Awards Committee. The nomination receiving top score will be the recipient recommended to the Awards Committee. 


Submit your nomination



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