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Best Marketing Campaign Award

Terms of Reference


Updated: September 4, 2018


  • Best Marketing Campaign Award


  • To recognize an institutional member that has implemented an integrated marketing strategy that has achieved measurable results

  • To encourage participation in the association and the industry

  • To gather ideas and resources that can be shared by other NACCU members

Awards Committee Membership, Charges and Process (Refer to NACCU Awards Committee Charges and Process published elsewhere.)

Award Eligibility Principles

  • Recognizable – Committee will be familiar with the institution that is being nominated without a lot of research

  • Accessible  - Encourage nominations by making the requirements less daunting

  • Easy - Has merit but easy to apply for

  • Member - Must be listed as a contact under a current institutional NACCU member

Nomination/Selection Criteria

Nominees may be self-nominated or nominated by another NACCU institutional member, or a NACCU corporate member. All nominees must demonstrate any or all of the following:

  • Use and integration of three or more of the following marketing efforts to promote the visibility and value of an institution's campus card program: Web; Video; Social Media; Print; Promotional Items (SWAG); Contests.

  • Demonstrated return on investment.  Examples may include but are not limited to improved financials (e.g. a chart depicting growth from year to year), enhanced customer service (e.g. letters of commendation or program accolades), and the achievement of a defined department or college/university initiative.

Nomination Requirements

Nominees will submit a written document describing how the institution integrated a variety of marketing initiatives to enhance their campus card’s visibility and value on campus. Images and examples are encouraged with a maximum of five pages per submission. Submissions should be in .pdf (preferred) or .doc format. Submissions must be received via the link provided by NACCU by February 8, 2019.

  • Overall Marketing Strategy/Plan:  What were your objectives, and how were the tools you used linked to those objectives? (Explain what you did and why you did it.) This section is worth 40 points.

  • Creativity: Attach pictures, documents or screenshots of the materials used in the

  • campaign. This section is worth 25 points.

  • Measurable Results:  Include statistics, charts or any documentation that illustrates the results of the marketing efforts. This section is worth 25 points.

  • Lessons learned:  What worked well, and what could you improve upon next time? This section is worth 10 points.


Award Selection

The Marketing Awards Committee will evaluate and score each submission based on a common scoring method. The nomination receiving the top score will be submitted to the NACCU Board of Directors for final approval.The recipient will be announced at the NACCU Annual Conference.


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