NACCU Refreshes its Image and Focus with a New Brand Identity and Guiding Principles
Tuesday, July 10, 2018
Posted by: Crystal Bazarnic
NACCU Refreshes its Image and Focus with a New
Brand Identity and Guiding Principles
Big news! NACCU is proud to announce a new brand identity and guiding principles, including a new value proposition, Strategic Priorities, and logo and tagline.
In 2016, the NACCU Board of Directors began a process to define the value proposition of the association. It had become clear that NACCU’s existing brand and strategic plan were no longer aligned with our industry or the benefits NACCU offers to its members. After an intense exploration of the industry and member needs, the Board of Directors redefined the strategic direction of the association.
The new value proposition more clearly describes the focus of the organization and will open new avenues to attract institutional members. Though the word “card” is in our roots, our industry and what our members actually do on their campuses encompasses so much more than the campus card.
The new Value Proposition is “NACCU provides members access to a network of campus identification and transaction system resources to integrate and streamline campus operations, and enhance the student experience.”
In Spring of 2018, the Board created an ad hoc committee to review and simplify the NACCU Strategic Plan. The committee worked diligently to focus in on what the most important strategic competencies would be for NACCU. At the April board meeting, the new strategic plan was approved. The Strategic Priorities of the association stem from the following three areas:
- Knowledge Creation
- Membership Development
- Navigating Technology
The updated Strategic Priorities document is available for review. (Click the image to the right to open a full-size PDF.)
In tandem with the new value proposition and the revamped strategic blueprint, NACCU has embarked on a rebrand. The new tagline, like the value proposition, better reflects what NACCU is all about.
The new tagline is:
NACCU: Connecting Campus Identification & Transaction System Professionals
The new NACCU logo incorporates the tagline and includes a “connecting” graphic which will be used in association branding.
The new logo and tagline are as follows:
As of July 1, this is the new look of NACCU. Our website and social media channels have been updated with the new logo. You’ll begin to see the logo elsewhere as well as new resources roll out.
The NACCU Board and staff are proud to announce guiding principles, terminology, and a brand that reflect NACCU’s values, our industry, and our members, who are the heart of our association.
NACCU provides members access to a network of campus identification and transaction system resources to integrate and streamline campus operations, and enhance the student experience. NACCU’s mission is to advance the position of higher education transaction and identity systems through professional development and leadership opportunities for its members to stay current in an ever-changing environment.
Learn more at www.naccu.org.