New Datacard Desktop Card Printer Offers Superb Image Quality and Fast, Easy Operation

Datacard Group today introduced a mid-volume desktop card printer that is designed to meet a variety of needs, including the issuance of employee badges, membership cards, student IDs, loyalty program cards and government-issued cards. The new Datacard® Magna™ Platinum™ Series card printer features Advanced Imaging Technology™, which uses optimized print ribbons to help ensure rich colors, crisp photos and sharp imaging for bar codes and graphics.

“People are amazed when they see the card quality delivered by the new Magna Platinum Series printer,” said Kent Shields, senior vice president and general manager of Datacard’s hardware division. “Advanced Imaging Technology is not just a step up in print quality — it is a tremendous leap forward and is now considered an industry standard.”

“With these superior printing capabilities, our customers are better able to match corporate logos and other specific colors. Photos are crisper and clearer. Bar codes are produced with greater precision,” Shields said. “Even if customers print from edge-to-edge, background colors and other images remain remarkably consistent.”

Datacard offers both full-color and monochrome versions of the printer, as well as one- or two-sided printing capabilities. Users also can configure the new Magna Platinum Series printer with any combination of inline magnetic stripe, smart card and proximity card technologies to make cards compatible with access controls and other automated systems. Optional inline application of topcoats or laminates helps improve security and extend card life.

Users can protect cards, supplies and the printer itself with optional locks. An input hopper lock and a cover lock safeguard cardstock and supplies. A printer lock secures the entire unit to a table or cart. A sleek, contemporary design also makes the printer a welcome addition to any desktop or workspace.