The National Association of Campus Card Users

NACCU Education Committee: Benchmarking Project

January 28, 2009

The Education Committee is excited to begin the New Year with our 2009 initiative to establish Campus Card Industry benchmarks. As we begin this project, our members’ willingness to participate is vital in making the project a success. Accurate benchmarking can only be achieved with a strong volume of responses from across the spectrum.

Knowing the depth of the initiative, we looked to the academic community to support the project and have created the following plan and timeline utilizing faculty and graduate students from the University of Alabama’s Manderson Graduate School of Business.

Starting January 2009, the initial project is designed to research and define the Campus Card Industry. That information will identify prominent features of the industry and common denominators within our membership. Using those datasets, a determination can then be made on how to best cluster the data for benchmarking analysis.

Phase 2 of the project begins Fall 2009, as information from Phase I is utilized to establish the actual benchmarks regarding institutional profile, card office profile and financial information. From that information they will develop and release the membership survey. The results of the survey will be analyzed and presented to the membership in a formal report.

The project goals include establishing a standard of excellence we can measure our unique programs against to create goals and service offerings for our institutions. We also look to promote the awareness of the benefits a Campus Card program offers an academic institution, as well as, elevate the Campus Card Professional within the institution.

Benchmarking has been a top priority item for the Education Committee. We have spent the past year on a learning curve where we researched benchmarking and standards and initiated surveys. That research led us to seek experts in the field to ensure quality results for an industry level initiative.

The Education Committee will work directly with the faculty and graduate students and will present quarterly updates to the NACCU membership on the project’s progress. We encourage your comments at any point in the project via the NACCU listserv or directly to an Education Committee member and we have listed our contact information below.

We look forward to seeing everyone at the Annual Conference in Orlando, March 8-11.

Thank you,

NACCU Education Committee

Jeanine Brooks, Chair

The University of Alabama

jbrooks@bama.ua.edu

(205) 348-8690

Matt Drummond

Duke University

Matthew.drummond@duke.edu

(919) 684-5800

Carolyn Hartley