Sunday, March 18, 2001

Pre-Conference Workshop - 12:00 p.m.- 4 p.m. 

Planning and Opening a One-Card Office - Patricia Eldred, University of Vermont

>budgeting in a break-even environment. The decision to initiate a one-card program, and the selection of a vendor to provide equipment, is only the beginning to a successful program. The details regarding how to organize and manage an office to run the program must be tackled. In the rush to design, decide and sign contracts for equipment, critical tasks related to operation can be overlooked until the last minute. This presentation is intended to raise the consciousness of those about to launch card programs regarding basic operating issues.

Writing an RFP and the Impact of Reg-E - Tim Arron, Blackboard Inc.

Marketing Your One-Card Program - Valerie Shafer , Ohio State University

This presentation will show you how the BuckID program at Ohio State was re-energized after updating its marketing materials and increasing marketing opportunities on campus with the help of two energetic student interns. You'll be taken step-by-step through the entire process, all accomplished in three months. Topics covered include using focus groups, developing a merchant information kit, web sites, and special campus promotions, to name a few. Some samples of marketing materials will be provided.

Monday, March 19, 2001

Keynote Address  8:30 a.m.- 9:30 a.m.    
Staying Motivated in a Plastic World - Dr. Mark Benn

Do you ever find yourself having difficulty getting started?  How about keeping going?  Does the world seem to be changing faster than you are able to keep up?  Staying motivated seems to be a concern for many.  During this keynote address Dr. Mark Benn will entertain you with his quick-wit and fast-paced presentation relating to the changing world in which we live.  He will share stories that will amuse, teach and engage you.  The dialogue will provide humorous insights into the society in which we live as we work real hard to stay motivated in a plastic world.

Breakout Session #1   10:30 a.m.-11:30 a.m.

(B)  The Card Industry Value Triad - Peter Quadagno, Quadagno and Associates

As university administrators search for card systems that work from a variety of departmental perspectives, they face daunting challenges, and not just from external sources. The continuing march of technology and the need to have 'the new' work with 'the old' compound these challenges, especially those emanating from other departments. The 'value triad' proposes a 'value proposition' that considers the customer, product and application. Changing any one of the triad's components changes the value proposition. Our goal is to understand exactly which components of the triad and/or 'value chain' must change or will change as we move from one university department to the next. Only by understanding each end user's needs can we hope to have a single card system used for the benefit of the entire school, regardless of the card technology we elect to use. This presentation will suggest practical methods for using the value chain to overcome challenges associated with school-wide participation in card programs.

(G)  Integrating the Present and the Future - Blackboard Inc.

(I)  Innovative Management of a Campus Card Access System - Dave Cardoza, Brown University

This presentation focusing on successful management and operation of a large campus-wide card access control and security system, from initial installation to daily management.  Topics will include: Groups that need involvement, meetings and communications strategies, security concerns, dealing with sensitive data, follow-up maintenance costs and responsibilities, network security.

(M)  Putting Lipstick on the Pig When Your Customers Want BACON! - Why Most Campus Marketing Programs are Destined to Fail - Al Gilligan, Cybermark

Take a critical look at a usually touchy-feely subject as we review typical campus card marketing strategies.  Decide if you agree with the speaker's hypothesis that most efforts are ineffective because they focus on the "Pig" (the product) rather than the "Bacon" (the benefits).

(T)  Innovations in Campus e-Card and Printer Technology - Joe Schuler, Fargo Electronics

There have been significant innovative advances in e-Card and printer technology that are important when considering all-campus-card implementations.  This presentation will address advances in the use of smart cards, including the use of longer lived card materials.  Advances in high quality table-top printer technology will also be examined.

Breakout Session #2   1:30 p.m.-2:30 p.m.

(B)  Running Your Card Office - Jeanine Brooks & Susan Hunter, University of Alabama; Kathleen Ragan, The College of New Jersey

This session offers the opportunity to view two very different colleges' approaches to running their card systems.  You will see how each school organizes and manages their systems, including organizational structures and recurring tasks.  Detailed handouts are included providing examples of position summaries, income/expense management, office instructional tools, Scope of Work, off-campus merchant bids, physical office design, calendar of events and more.  The direction of the program was designed from the common question seen on various card list serves.  

(G)  eSMART...More than a Smart Card - Leapfrog Smart Products-Vince Ley

(I)  The Campus Credential - Make It Work For You! - Deborah Spitler, HID Corporation

Campuses can reduce administration costs and increase efficiency by providing faculty and student with a single credential that serves numerous functions throughout the campus.

Learn how multiple technologies such as magnetic stripe, proximity and contact smart chip modules can be contained on one credential.  This credential can be used for applications such as photo ID, building access, bookstore purchases, library and copy machine access, cashless vending, PC/network secure log-on and more.

Emphasis will be placed on the use of proximity technology to gain entrance to buildings, labs, dorm rooms, parking and PCs.  This will include a discussion of how to migrate from mag stripe to either proximity and/or smart chip technologies.

(T)  Evaluating a WebVTS For your School's ID Card Office - Vikki Ott & Ben Kahoussi, JSA Technologies

JSA Technologies, the founders of WebVTS technology, will describe the basics of this technology and how it benefits school ID card offices across the country.  By providing an online method of value transfers for ID cards, schools can save time and money by having a virtual ID card office that is open 24 hours a day, seven days a week, 365 days a year.  This program examines how schools should evaluate potential WebVTS providers and how schools can get the most from their WebVTS solution.  For your reference, three articles on WebVTS technology have appeared in CardTalk (July/August, October, December 2000). One of these articles specifically deal with "Evaluating a WebVTS Provider."  This presentation will cover those topics and expand on the basics of that article 

Breakout Session #3   2:30 p.m.- 3:30 p.m.

(B)  Privacy Issues Related to ID Cards - A Round Table Discussion Focusing on Use of Social Security Numbers - moderated by Art Gallagher & John Beckwith - NACCU Board Members

(G)  Locking Doors Through Innovation - TESA , Fred Alger 

Learn how to improve your campus’ image, lower costs, improve key management and increase security. 

This session will be an active discussion regarding the different types of security solutions available to active campus card users, their applications, and the problems they address in the campus environment. We will explore the value of a multi-layer security system that integrates several, rather than single, types of applications. Most importantly, we will identify key areas where the appropriate application addresses key administrative issues unique to campus life. These include vastly improved key management, vendor and personnel management issues, and temporary-housing issues related to summer conferences. This session can be of particular importance to those who deal with short term issues, such as access to offices, labs, music rooms, etc, as well as those with more permanent issues with resident housing and classroom access management.

(G) On Line Card System Solutions and Internet Functionality - Greg Baker, Blackboard Inc.

(I)  Scanning & Pre-printing Cards:  How, Why and What's New - Heather Powell, University of Minnesota

Have you wanted to scan pictures and preprint cards, but aren't sure where to start, what the costs are or if it would even make sense for your school?  The University of Minnesota will share its  experience with scanning photos and preprinting cards for new freshman students.  You will learn how they set up and run the "Express" process, see the technology they use and hear their plan to put the process on the web!  Open discussion of possible uses for scanning and preprinting will be encouraged.

(T)  Introduction to Smart Card Technology & Applications - Gilles Lisimaque, Gemplus Corporation

This session will introduce participants to the world of smart card technology, as used today in many U.S. universities, and also how it will evolve in a near future with the advent of PKI.  The presentation will explain how smart cards are built, used and issued, as well as the type of applications that are good at.

Breakout Session #4   4:00 p.m.-5:00p.m.

(B)  Integration of External Partners to the One Card Office - Renae Brinza, University of Pittsburgh

The session will focus on the intricacies, design, policies and procedures of integrating external partners (third parties) into a card program on a culturally diverse University community and how to get the external partners to work together

(I)  Gift Cards on Campus - Don Becker, Kansas State University

Have you ever thought about introducing a gift card on your campus? Plastic gift cards are quickly replacing paper gift certificates in most major retail stores in the United States. Why not use gift cards in your campus retail operations? This presentation will highlight the recent introduction and use of gift cards at Kansas State University. This will include planning, logistics, budgeting, benefits and much more. Don will also share some specific marketing ideas that could help get your gift card program off the ground.

(M)  Marketing Your Card on a Shoestring - Jane Barrantes, Santa Clara University

Santa Clara University shows an example of marketing a comprehensive card program on a shoestring budget. See how cooperation with the Bursar, Registrar, Housing, Dining Services, Student Life and others dramtically cuts costs and gets the message out. All paper pieces, displays and cabinetry shown designed by card office stafff keep efficiency, marketing and economics in mind.

(T)  In Tune with the Smart Card Industry - Justin Monk, Dreifus Associates, LTD.

The Federal Government is on the forefront of the smart card industry and will issue hundreds of thousands of smart cards to soldiers, civil servants and contractors over the next year.  The impact of this concentrated effort will finally focus the smart card industry, forcing certain technologies into the mainstream.  This presentation will detail the current Federal Government smart card programs and what technologies will become mainstream.  In addition, this presentation will outline the downstream market effects and what lessons colleges and universities can gather from the pilots and rollouts of the Federal Government.

Tuesday, March 20, 2001

General Session   8:00 a.m.-9:00 a.m.
NACCU History Lesson - Tom Bell, SUNY -Geneseo, Bill Norwood, formerly of Florida State, Joe Pietrantoni - Duke University

Breakout Session #5  10:30 a.m.-11:30 a.m.

(B)  Campus-Wide Issues on Digital CCTV over Campus Networks:  Digital Options and Technologies - Adam Thermos, Strategic Technology Group

(G)  Campus Cards: Past, Present and Future - CyberMark, Bill Norwood

(I)  Card Durability Project - Tom Barlow, Xavier University, Dennis Caulleny, Caulistics,  and Dick Jablonski, MagTek

In addition to reviewing service life for cards, the presentation will identify factors suitable to develop an RFP for you campus card products,--getting the best the first time out.

(M)  Marketing to a Diverse Population at Four Unique Locations - Delma Rodriguez, University of South Florida

This session focuses on the intricacies of designing, operating and promoting a card program for a diverse population with a majority of non-traditional students on four regional campuses.  Additional topics include the power of developing a Campus Users' group and the benefits a Statewide users' group provides.

(T)  Foundations in Card Technology - Magnetic Stripe Cards - Kiran Gandhi, MagTek

Awards Luncheon  11:45 a.m.-1:15 a.m.
Biometrics:  The Future of Fraud Prevention - Bill Rogers, Biometric Digest

Breakout Session #6   2:00p.m.-3:00p.m.

(B)  Summer Conferences and Campus Card Systems - Read Winkelman, The CBORD Group 

Campus-wide card systems can be maximized while the students are away! Features that you already have in your system can be applied in the summer to make planning a snap. Manage dining, activities and other events during summer camps, conferences and other programs. Use basic marketing in conjunction with your campus-wide card system to drive sales in your stores, dining halls, and recreation centers. Learn about badging summer events and making your card a marketing tool. See how reports from your system can inform you about facility usage and help you to plan for future events. Marketing techniques will also be discussed.

(I)  Smart Card Implementation:  We Did It Our Way - Grant Moulton & Kori DeHaan, University of Utah

We examined recommended implementation standards, compared to our environment and made significant deviations in our implementation strategies in the following areas: Card design, card stock, system conversion, carding office installation, equipment installation and other carding strategies.  We had some success and made some mistakes that others may benefit from 

(T)  DROPS: Design Relationships of Photo Systems -Homer Tedder, Florida State University

This presentation is a data analysis of the design relationships of the data contained in a database and how it interfaces to your photo ID card system, as well as other related "droplets" or "applications" related to your ID card system.

Breakout Session #7   3:30 p.m.-4:30 p.m.

(B)  Campus Card Implementations: 101 & 201 - Robert Huber, Robert Huber Associates

There are hundreds of details involved in a campus card implementation, whether for a new system, expansion or replacement.  How should a campus approach such a major business project?  What resources must be allocated at the outset?  Why is administrative support so imperative?  How should such a system be funded?   Who and how should the daily operation be managed?  What is the best way to solicit vendors?  An independent management consultant who specializes in campus card implementations will provide practical suggestions for administrators and campus card managers. 

(I)  Offline Locks - To Be or Not To Be - John Beckwith - Loyola Marymount University

This presentation is a description of the implementation and integration of Offline locks into the university access control and card system.

(M)  Marketing One Class at A Time...The UNCG Philosophy - Shannon Burks & Scott Milman, University of North Carolina-Greensboro

Build the program one class at a time.  That philosophy has guided UNCG in its efforts to promote the new UNCG FirstCard.  In 1999, UNCG introduced CyberMark's smart card system to parents and students during summer orientation.  In 2000, we used the same philosophy but added informational brochures.  In 2001, UNCG will introduce the new Freshman class with the ability to link their UNCG FirstCard to a Wachovia bank account.  This new endeavor will bring about a new marketing strategy as well.  We will still continue our orientation push, but we will be moving into the multi-media arena.  Come see our marketing plan in progress.  We will discuss the tried and true marketing tips that have helped us grow our program.

(T)  How to Make IT Like You: Why Your Card Program is Vital for Digital Certificates & Vice Versa - Bret Tobey - Diebold

Digital certificates are coming and every card program will be dealing with PKI.  Establishing trust is an intrinsic feature of most card programs, making it a natural fit with digital certificate efforts on campus.  Find out how your card program can take advantage of these efforts.  Learn the issues and terminology surrounding this emerging technology and how to be swept up, not swept aside.

Wednesday, March 21, 2001

Breakout Session #8   9:15 a.m. - 10:15 a.m.

(B)  Making ID Card Partnerships Work - The Debit Card Case, Peter Livingston - Stark Livingston

What does it take to solicit, identify, select and successfully work with an ID card partner?  We will look at experiences from several campus/financial institution partnerships and provide guidance for finding the right partner or improving your current relationship.

(G)  Writing Effective Campus Card System RFPs - The CBORD Group, Cynthia Skura

Writing an effective RFP for a campus card system is a critical part of evaluating solutions for either a new campus card program or replacing an existing one.  This session will focus on the pieces of the RFP document, which deserve special attention from you, and discuss several approaches.

(I)  How Utah State University Implemented Web Access and Local Procurement Card Settling - Rodney Gittins, Utah State University

This presentation  will focus on the two newest features that have been adopted at Utah State University, web access for deposits and account inquiry and local procurement card settling.  The presentation will include an overview of USU's Campus Card system and factors that enabled us to add these new features.

(M)  Make It Worth My While - Joseph Poole, St. John's University

During this presentation, we will discus the strategies uses to deal with the challenge of being a predominately commuter school, while having a new and growing residential program.  The discussion will focus on the marketing, the direction and the cost (logistically, financially and philosophically) of these changes.

(T)  Electronic ID Cards - Using the Internet for ID Card Production - Sherry Blanton, Western Kentucky University

This presentation describes processes used to create ID cards for people from off-campus locations utilizing technology (i.e., digital images, email, etc.).

Closing Session   10:45 a.m. - 11:45 a.m.
Don Davis, Card Technology magazine

Additional information for this section is currently being assembled. Please check back regularly for the latest updates.